Privacy Policy

ManAlive Fitness Ltd – Privacy Policy

Last updated: 28/01/2026

ManAlive Fitness Ltd (“ManAlive”, “we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you engage with our services, communicate with us, or visit our website.

This Privacy Policy applies to all personal data processed by ManAlive Fitness Ltd, whether collected online, in person, or through third-party platforms used to operate our business.

1. Who we are (Data Controller)

ManAlive Fitness Ltd is the Data Controller for the personal data we process.

Contact details:
Email: [email protected]

If you have any questions about this Privacy Policy or how your data is handled, you can contact us using the details above.

2. The personal data we collect

We only collect personal data that is necessary to deliver our services and operate our business.

Personal data may include:

  • Name
  • Email address
  • Telephone number
  • Home address
  • Date of birth
  • Membership and attendance records
  • Payment and billing information
  • Communication preferences
  • Communications with us (including email, WhatsApp, SMS, and website forms)

Health data

We do not routinely collect health or medical information.

Where individuals choose to voluntarily disclose health-related information (for example, to inform us of an issue relevant to safe participation), this information is handled confidentially and only used where necessary to support safe participation.

3. How we use your personal data

We use your personal data to:

  • Administer memberships and participation in training programmes
  • Process payments and manage subscriptions
  • Communicate essential service information (such as session times, changes, cancellations, or safety information)
  • Provide customer support
  • Communicate with prospective and existing clients via automated messaging tools (including AI-assisted systems) to respond to enquiries, book consultations, and provide information or payment links where requested
  • Send marketing communications where you have opted in or where permitted by law
  • Manage our business operations and records
  • Comply with legal and regulatory obligations

We do not sell your personal data to third parties.

4. Lawful bases for processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

  • Contract (Article 6(1)(b))
    Where processing is necessary to deliver services you have signed up for.
  • Legitimate interests (Article 6(1)(f))
    Where processing is necessary to operate and manage our business, provided your rights and freedoms are not overridden.
  • Consent (Article 6(1)(a))
    For marketing communications and optional communications.
  • Legal obligation (Article 6(1)(c))
    Where processing is required to meet legal or regulatory requirements (for example, tax and accounting obligations).

5. Marketing communications

We may contact you by email, SMS, or WhatsApp with information about ManAlive services, updates, or offers where you have opted in or where permitted by law.

Some communications may be delivered using automated messaging tools, including via WhatsApp, where you have initiated contact with us or consented to receive such communications.

You can opt out of marketing communications at any time by:

Service-related communications (such as schedule changes or safety notices) may still be sent where necessary.

6. Data sharing and third-party processors

We only share personal data with trusted third-party service providers where necessary to deliver our services.

These may include:

  • ZenPlanner – membership management, attendance tracking, and administration
  • LeadDec – customer relationship management and communications
  • Stripe – payment processing
  • Email and messaging platforms, including WhatsApp – communications with members, prospects, and clients

All third-party processors are required to handle personal data securely and in accordance with data protection law.

Automated messaging and AI tools

We use automated messaging tools, including AI-assisted systems, via platforms such as WhatsApp to respond to enquiries, provide information, book consultations, and share payment links where requested.

These tools process personal data such as your name, contact details, and message content solely for the purpose of communicating with you and delivering our services.

We do not use automated decision-making that produces legal or similarly significant effects without human involvement.

7. International data transfers

Some of our service providers may store or process personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, including recognised international data transfer mechanisms such as International Data Transfer Agreements or other lawful safeguards.

8. Data retention

We retain personal data only for as long as necessary.

Typical retention periods include:

  • Membership and payment records: up to 6 years (to meet legal and tax obligations)
  • Marketing contact details: until you unsubscribe
  • Prospect data where no membership is taken up: for a reasonable period, after which it is securely deleted

Personal data is securely deleted when it is no longer required.

9. Your data protection rights

You have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Request data portability

These rights are subject to certain legal limitations.

To exercise your rights, please contact us at [email protected].

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Telephone: 0303 123 1113

10. Cookies and website data

Our website uses cookies and similar technologies to:

  • Improve website functionality
  • Analyse website traffic
  • Enhance user experience

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

11. Data security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

While no system can be guaranteed to be completely secure, we take reasonable steps to safeguard the information we hold.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.
The most current version will always be available via our website.

13. Contact us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

ManAlive Fitness Ltd
Email: [email protected]